## Green/Natural Exhibition Stand – Outer Shoes Stand, ABF Franchising Expo 2017, São Paulo, Brazil



Outer Shoes is a Brazilian shoe brand that aims to create unique, contemporary designs that blend the natural and urban worlds.

Staying true to their brand’s purpose, they commissioned designers Kube to create a sustainable, 100% recyclable exhibition stand.

There were two entrances to the stand from the centre and right, as well as a minibar to the left. There were also high tables for quick service and smaller tables for comfort.

&nbsp;

## Why it works:
<div className="listBlock"> 

- The stand is made from cardboard and metalon which are both recyclable, although this wouldn’t be apparent to the visitor. 
- Even though the shoes aren’t the main focal point, the light brings them into focus.
- The natural green and warm orange tones give the stand a warm, relaxing feel.


</div>

**Top-tip for green/natural stands** : be careful with objects and colours, too much green(ery) could be distracting.


###### [Blog - How to Attract Attention at a Trade Show: 12 Inventive ideas](/blog/how-to-attract-attention-at-a-trade-show-12-inventive-ideas)

&nbsp;

## Modular Exhibition Stand – Desktop Metal Stand, FormNext 2018, Frankfurt, Germany

Desktop Metal is a company dedicated to redefining the way manufacturers and engineers produce and manufacture metal parts.

They [went to FormNext](https://www.astoundgroup.com/portfolio/desktop-metal-formnext) to show the exhibition audience how this is happening. They wanted to make an impact, and they certainly did that with their two-storey exhibition stand.

The stand was created with a cantilever, which makes it look like it’s free-standing or standing without any major structural support.

Prospects could engage with members of staff on the bottom floor, or walk up the stairs onto the upper deck where there was a comfortable sofa area and small meeting-style rooms.

&nbsp;

## Why it works:
<div className="listBlock"> 

- The design was the first of its kind at this event, which was always likely to draw attention.
- The simple colour palette means the eyes don’t deviate from the design. However, step upstairs and you’re wowed by the intense red and black colour scheme. 
- There’s an open area for people to mingle with staff members, and the upstairs area was ideal for more ‘serious leads’.


</div>
**Top-tip for modular stands** : remember that a stand needs to function, it isn’t all about what looks good.

&nbsp;

## Wooden Exhibition Stand – Vitra Stand, Salone del Mobile 2015, Milan, Italy

Vitra is a furniture designer and manufacturer based in Switzerland, the company works with many internationally renowned designers and architects – who design their products and their working premises.

They [commissioned Japanese architects Schemata to create their exhibition stand(https://www.dezeen.com/2015/05/23/schemata-architects-vitra-salone-stand-wooden-pallets-milan-2015/)– and they delivered in a true offbeat, quirky fashion.

Schemata created the stand with wooden pallets; they aimed to change the design language of the event and reflect the temporary nature that events hold.

The stand was open which created a welcoming and relaxed environment, as some enclosed stands can create feelings of claustrophobia for staff and visitors.

&nbsp;

## Why it works
<div className="listBlock"> 


- It’s natural, industrial theme mixed with contemporary design creates a juxtaposition that draws people in rather than repelling them. The metal support add another layer of contrast to the stand.
- You can view the stand as you want to see it, there are no hidden areas. But viewers will still see the stand in a different light as they move around it.
- Similar to the Outer Shoes exhibition stand, this stand also carries the recyclable element.

</div>
**Top-tip for modular stands** : ensure it doesn’t get wet and get help handling if you have heavy wood.

###### [Blog - How Effective Are Trade Shows in 2020](/blog/how-effective-are-trade-shows-in-2020)

&nbsp;

## Pop-Up Shop Exhibition Stand – Adidas, Shoreditch 2014, London, England

This isn’t an exhibition stand as such, but pop-up shops are becoming popular among retailers wanting to try out new locations and online retailers wanting to create brand awareness in physical locations.

[Adidas unveiled their shoebox shop in 2014 in Shoreditch](https://gizmodo.com/londons-giant-shoebox-is-actually-an-adidas-pop-up-sho-1510895695), London as they launched their Stan Smith collection.

The store contained a ‘Stan Yourself’ section which allowed customers to print their face onto the shoe, and a 3D printing station where they could customise their laces.

Adidas didn’t have the competition of 50 other exhibitors at a trade show, but it goes to show what you can achieve with a little flair and creativity.

&nbsp;

## Why it works 
<div className="listBlock"> 

- It had similar longevity to an exhibition (three days) which created a sense of urgency around the product.
- It was unexpected. Who’d expect to see that on their journey to work?

</div>

**Top-tip for modular stands** : you need to make yourself stand-out, otherwise you’re another store on a busy high-street.

&nbsp;

## Small Exhibition Stand – Nothin’ But!, NPEW 2019, California, U.S.A


You don’t need the biggest, most expensive stand to make a positive impact at an exhibition, just ask Nothin’ But!

They create snacks that are both healthy and indulgent and are quite transparent about the fact you need a little bit of both to be happy.

The stand was made to showcase the brand and allow visitors to interact with the company easily, which it does.

The freestanding counter resembles a kitchen counter and adds to the foodie-feel.

&nbsp;

## Why it works
<div className="listBlock"> 

- It’s simple. Products and a counter are all you need sometimes, unless you’re service-based.
- The stand is attractive, the branding and design are fun.
</div>

**Top-tip for modular stands** : use your space wisely because you won’t have much of it, cut anything that doesn’t add value.

&nbsp;

## Fabric Exhibition Stand – Fresh Gourmet, PMA Fresh Summit 2017, California, USA

Fresh gourmet is a food topping producer who provide various toppings for salads, soups and other foods.

The company [wanted to establish an identity in the industry](https://condit.com/project/fresh-gourmet-custom-exhibit-pma/) and needed a stand that would help them achieve this goal.

The company also wanted to create a space that was bright, edgy and modern, and showcased how their products support fresh produce in-store.

The result was a big rectangular sign to give 360-degree brand awareness, a supermarket shopping aisle product showcase, and ‘fabric walls’ which gave the stand a unique look.

There was also a semi-private conference space and reception on either side of the stand.

&nbsp;

## Why it works
<div className="listBlock"> 

- The angled fabric walls provide a unique look while staying with the brand’s modern image.
- There are clear sections, so the visitor can easily navigate around the structure.
- The pictures of food give an indicator as to what the company offers, but don’t take you away from their actual product offering.
</div>

**Top-tip for modular stands** : ensure your fabric works with other materials, there’s nothing worse than finding out you have to change material because of a clash.

&nbsp;

## What Will You Next Stand Look Like?

As we’ve discussed in this article, there’s a lot more to a top-quality stand than design. Functionality, size, space, and what your company stands for all contribute to the end product.

Before your next event, consider **what you want to achieve** and work with a company that can deliver it.

Have we missed any? If there’s any type of exhibition stand you want us to analyse, leave a comment below.

Rectangle 81.webp

Creating an exhibition stand that wows an audience is tough, especially when everyone else is trying to do the same thing.

There are thousands of exhibitions happening throughout the world day-to-day, and we’ve been scouring the web for the stands that create an impact.

We’ve categorised them for you as well, so you can get a feel for what could work for your business. Here’s our pick of the best exhibition stands in the world:


The Best Exhibition Stands in the World & Why They Work

## 1. LAMMA 2020
**What is it?**: LAMMA brings together the whole of the farming community in one busy event with over 40,000 visitors. There are 11 halls packed with new ideas and cutting-edge equipment and over 700 exhibitors showcasing the latest tractors, combines, drills and cultivation kit and a wide range of other products and tools.

**Who should exhibit?**: Farming or agricultural machinery manufacturers that want to showcase new equipment.

**When is it?**: 7th-8th January, NEC, Birmingham.

Website: [https://www.lammashow.com/](https://www.lammashow.com/)

###### [Further reading - How to Attract Attention at a Trade Show: 12 Inventive ideas](/blog/how-to-attract-attention-at-a-trade-show-12-inventive-ideas)

&nbsp;

## 2. Industry 4.0 Summit & Expo 2020

**What is it?**: The Industry 4.0 is a mixture of a summit and an expo. There will be talks throughout the event, and booths where you can exhibit your latest industry 4.0 manufacturing technology.

**Who should exhibit?**: Suppliers that want to help businesses become digitally smarter and more productive.

**When is it?**: 31st March-21st April 2020, Manchester

Website: [https://www.industry40summit.com/](https://www.industry40summit.com/)

&nbsp;

## 3. Plant & Asset Management 2020
**What is it?**: Plant & Asset Management is the premier expo for plant, asset, maintenance and works management engineers and directors. The event will showcase the very latest in smart maintenance, condition monitoring, CMMS, outsourcing/contract maintenance, energy efficiency, boilers/burners/combustion, handling and storage plus much more.

**Who should exhibit?**: Anyone that possesses a solution that helps manufacturers improve performance and release the pressure of plant management costs.

**When is it?**: 21st-23rd April 2020

**Website**: [http://www.maintenanceuk-expo.com/](http://www.maintenanceuk-expo.com/)

&nbsp;

## 4. Chem UK 2020
**What is it?**: This expo and speaker programme connects the UK’s industrial chemicals, biochemicals, chemicals processing and chemical product formulation industries. Leading suppliers provide equipment, ancillaries, technologies and services, plus, supply-chain chemicals & ingredients.

**Who should exhibit?**: manufacturers, distributors or suppliers of chemicals, ingredients & raw materials.

**When is it?**: 13th-14th May 2020, EventCity, Manchester

**Website**: [https://www.chemicalukexpo.com/](https://www.chemicalukexpo.com/)

&nbsp;

## 5. SubCon 2020
**What is it?**: SubCon is a 3-in-1 event that includes SubCon, The Engineer Expo and The Manufacturing Management Show. The event focus is on the automotive, energy, oil and gas, aerospace, electronics, materials, rail and defence and security industries.

**Who should exhibit?**: Suppliers, advanced engineering companies and businesses that can offer sound strategy advice to manufacturers.

**When is it?**: 9th-11th June, NEC, Birmingham

**Website**: [https://www.subconshow.co.uk/](https://www.subconshow.co.uk/)

###### [Further reading - How effective are trade shows in 2020](/blog/how-effective-are-trade-shows-in-2020)

&nbsp;

## 6. Northern & Southern Manufacturing & Electronics 2020
**What is it?**: The event had humble beginnings as a regional event. It’s evolved into a national show, with influence across Europe and further afield. In 2018, the event moved to a new home, the £35m Farnborough International Exhibition and Conference Centre development. A 20,000m² complex offering world-class facilities, easy access and free onsite parking.

**Who should exhibit?**: if you’re a 2nd or 3rd tier supplier to the automotive, autosport and aerospace, defence industries or if you supply products and services to the electronics assembly and production, industrial machinery, energy, marine, metal processing, test & measurement, medical/pharmabio, mechanical engineering, and packaging/handling/logistics industries.

**When is it?**: 11th-13th February, Farnborough International Exhibition and Conference Centre, Farnborough.

**Website**: [https://www.industrysouth.co.uk/](https://www.industrysouth.co.uk/)

&nbsp;

## 7. APPEX Global 2020
**What is it?**: APPEX is an event focused on prospecting, business transaction and deal-making for the oil and gas E&P sector. Prospects, properties, products, service providers, investors and decision-makers.

**Who should exhibit?**: Companies involved in the exploration and production of gas and oil. Or anyone that provides business services around farm-outs, joint ventures, license rounds, open acreage, new exploration, new data availability.

**When is it?**: 3rd-5th March 2020, Business Design Centre, London

**Website**: [https://appex.aapg.org/2020](https://appex.aapg.org/2020)

&nbsp;

## 8. MACH 2020
**What is it?**: MACH is connecting the world of manufacturing tech and is aimed at companies who are looking to invest in the digital manufacturing revolution. The Manufacturing Technologies Association own the event.

**Who should exhibit?**: MACH operates across various industries, and is ideal for those that want to showcase products, services and leading-edge developments. The event states ’whatever your role in manufacturing, there is a space for you at MACH that will place your products and services, technologies and ideas in front of an engaged audience with real buying power’.

**When is it?**: 20th-24th April, NEC, Birmingham

**Website**: [https://www.machexhibition.com/welcome/](https://www.machexhibition.com/welcome/)

###### [Further reading - The best exhibition stands in the world & why they work](/blog/the-best-exhibition-stands-in-the-world-and-why-they-work)

&nbsp;

## 9. M&CCE Expo 2020
**What is it?**: M&CCE stands for The Marine & Coastal Civil Engineering Expo, and is Europe’s leading event that’s dedicated to showcasing the latest equipment and solutions for marine, coastal and other challenging civil engineering projects. The event will run concurrently with Seawork, a commercial and workboat marine expo.

**Who should exhibit?**: engineers, suppliers and manufacturers who sell to civil engineering companies, UK port authorities, energy companies and conservation organisations.

**When is it?**: 9th-11th June, Mayflower Park, Southampton

**Website**: [https://www.mcceexpo.com/](https://www.mcceexpo.com/)

&nbsp;

## 10. Med-Tech Expo 2020
**What is it?**: Med-Tech Innovation Expo is the UK & Ireland’s leading event for medical design and manufacturing technology. The event was created for designers, engineers, innovators and manufacturers, so they can discover new solutions, materials, machines, applications and suppliers.

**Who should exhibit?**: Suppliers and manufacturers in the medical design, manufacturing and engineering sector.

**When is it?**: 1st-2nd April, NEC, Birmingham

**Website**: [https://med-techexpo.com/event/en/page/home/](https://med-techexpo.com/event/en/page/home)

&nbsp;

## 11. Robotics and Automation Exhibition 2020
**What is it?**: this exhibition and conference is dedicated to providing an experience that’s related to manufacturing robotics and automation. Attendees will discover how the latest robotics, automation and future technologies improve efficiency, reduce costs and provide a competitive advantage.

**Who should exhibit?**: suppliers that can help manufacturers reduce costs, improve efficiency and productivity with their equipment.

**When is it?**: 3rd-4th of November, Ricoh Arena, Coventry

**Website**: [https://www.roboticsandautomation.co.uk//](https://www.roboticsandautomation.co.uk/)

&nbsp;

## 12. PPMA Show 2020
**What is it?**: This show is the UK’s biggest exhibition of processing and packaging machinery. The show features the latest in processing and packaging machinery, robotics and industrial vision systems, as well as today’s innovations and advances in materials, containers, packaging design and sustainability.

**Who should exhibit?**: suppliers who can provide processing and packaging equipment to a range of industries.

**When is it?**: 29th-30th October 2020, NEC, Birmingham

**Website**: [https://www.ppmashow.co.uk/](https://www.ppmashow.co.uk/)

&nbsp;

## 13. Smart Factory Expo 2020
**What is it?**: Smart Factory Expo is an event for businesses who want to show their expertise in the digital side of manufacturing. The event will showcase the 50 hottest manufacturing startups, top 600 hall of fame, speakers corner, success stories and a consultants’ clinic.

**Who should exhibit?**: suppliers who offer innovative digital solutions

**When is it?**: 11th-12th November, Exhibition Centre, Liverpool

**Website**: [https://digital-manufacturing-week.com/page/expo](https://digital-manufacturing-week.com/page/expo)

&nbsp;

## Which Show Are you Attending this Year?
Regardless of your manufacturing niche, there’s a show for you to attend this year. Once you’ve determined which show you’re going to attend, you can start planning.


<div className="listBlock"> 
<h3> Start thinking about: </h3>

- Creating a primary goal for your event 
- Picking your exhibitor space 
- Commissioning someone to design and build your booth
- Designing trade show banner and handouts
- Selecting booth staff
- Arranging transport
- Creating a list of supplies
- Marketing your appearance at the show
</div>

Rectangle 80.webp

If you’re a manufacturer, supply chain operator or distributor you’ve probably attended a few events – both as a visitor and exhibitor.

If you’re thinking of exhibiting in 2020, you need to know the best expos to attend. Here are some of the key benefits of attending a trade show:
<div className="listBlock"> 

- Trade shows create a lasting impression if you do them right. 
- Trade shows are the best face-to-face marketing tactics you can use to promote your business. 
- Trade shows help you generate leads for your business. 
- Trade shows target specific audiences and key decision-makers, so you know you’re connecting with the right people. 
- Trade shows CAN help you make money despite investment costs.
- Small and big businesses have access to the same pool of people, so everyone can exhibit regardless of business size.
</div>

We’ve put together this extensive list, so you can make an easy decision.

UK Manufacturing Trade Shows: Which One Should You Exhibit?

## How to Stand Out at a Trade Show

### 1. Attend Trade Shows
Plenty of exhibitors go to trade shows without attending as a visitor. Immersing yourself in the experience will allow you to determine what you like and don’t like about trade shows. We’d suggest doing this first if you’ve never exhibited before.

Every trade show is different in terms of the setting and the people exhibiting and running the event. Try to keep it as close to your industry as possible; there’s no point attending a tech event if you’re a manufacturer.

Once you’ve got an idea of what stands out at a trade show, you can start planning how you’re going to attract people to your stand.

###### [Further reading - UK Manufacturing trade shows: Which One Should You Exhibit?](/blog/uk-manufacturing-trade-shows-which-one-should-you-exhibit)

&nbsp;

### 2. Pre-Show Marketing
You’ll have to do this sometime before the event, but it’s worth doing as it can generate a buzz about your company long before the event begins.

As long as you’ve got an exciting tale to tell and a decent budget, you can reach out to trade publications. Most writers and journalists will jump at the chance to give you some column inches. You could use your USP or mission to show why it’s worth attending your stand at the show.

You should also consider email marketing and social media if you’ve got an email marketing database and a substantial social media following.

&nbsp;

### 3. Create a USP or Theme
What is your business plan for 2020? Whatever is driving you forward in the coming months (or years) could form a theme or USP for your trade show booth. You should also tie your company vision and values into your exhibition appearance. 

Let’s say you’ve committed to using 50% sustainable materials by the end of 2020 and 70% by 2030. How you incorporate that into your trade show appearance? Your staff could wear sustainable clothing, or you could build your stand from sustainable materials.

Ensure your theme ties in with the reason you’re attending the event; you don’t want to go off track and damage the reason you’re there in the first place.

&nbsp;

### 4. Know what you want
If all trade show staff know what they’re trying to achieve by exhibiting the event, you’re more likely to attract more people to your booth.

Unclear goals create uncertainty, and uncertain people tend to hide or avoid starting conversations because they don’t know what the result of that conversation should be.

You’re either going to stand out for being full of energy and certainty or avoidance and nervousness.
 
 &nbsp;
 
#### Set Goals & Have a Vision
It’s always good to have a target. For example, you want to generate 100 marketing qualified leads and 50 sales qualified leads. 

However, numbers are a little bit cold, and they can lead people to pursue the number without any care. Give your staff a purpose, and they’ll be much more willing to engage, and the event visitors will sense that energy.
###### [How effective are trade shows in 2020](/blog/how-effective-are-trade-shows-in-2020)

&nbsp;

### 5. Make people want your giveaways
How often have you received a free pen? There’s no doubting a pen is a useful tool, but it isn’t anything out of the ordinary. If event attendees receive a pen from every stand they visit, how is yours any different?

If you’re going to give something away, it has to be both useful, unexpected and desirable. We like the popsockets exhibitors are giving away at the minute.

Most people take selfies, read on their phone or play games, so something that makes it easier is definitely worth giving away.

However, if you can, giving away something related to your product is always more effective. For example, if you manufacture tiles and you know there’ll be tile manufacturers at the trade show, you could give away a branded adhesive grout spreader.

&nbsp;

### 6. Make your booth stand out
Other than the people representing you at your stand, the stand will be the first thing your potential customers see.

Whatever industry you operate in, nobody wants to invest in a company that’s sloppy or boring, which is why your design and display need to be eye-catching.

Here are three reasons your display stand is your most important method of attraction:
<div className="listBlock"> 

- It’s your brand’s showcase – when visitors look at your stand, it’s your time to shine. It’s their first impression of your business, so you want to make it count. 
- Communicating information – your stand should also contain information about your business, like your website and social media profiles. 
- It’s your chance to interact – If your display is worth talking about, people will approach you, and you’ve saved yourself one job if that happens. 
</div>
Also, you should ensure your stand is different from the rest. A lot of the time, stands blend into other stands because everyone has similar ideas. You want to **stand out**.

&nbsp;

### 7. Make your booth stand out
If you want to attract some attention, you could experiment with some interactive games. Games are a great way to make people comfortable at your stand and work as an icebreaker, too.

Some common ideas for games include:
<div className="listBlock"> 

- Price wheel– people like to win things, so not many would turn this down. 
- Business card raffle – get people to fill out business cards and run a raffle, make sure the prize is worth a trade of information (like an email). 
- Scratch cards – develop scratch cards with your company branding and logo on them, so people remember you. 
</div>
While games are useful for attracting attention and engaging with potential leads, that’s all they’re there for. You have to know when to move the conversation along, so you aren’t talking about scratch cards.


&nbsp;

### 8. Allow people to test your product
If people go to trade shows to buy things, they’ll want to test the product or a prototype of the product. You can’t wax lyrical about how amazing your offering is if there’s no way to show it. Actions speak louder than words. 

For example, if you manufacture office furniture or sell food, you need to let the people who you’re trying to convert try your product. If people can’t review it on the spot, there’s less chance they’ll buy it.


&nbsp;

### 9. Live demos
If your product has a learning curve, it’s probably unwise to place it in someone’s hands and tell them to play around with it. If you want to show them it can be simple, teach people how to use it.

Afterwards, you can invite people into your booth to play with your product. You’ll know these people are genuinely interested as they’ll have just watched you using it.

&nbsp;

### 10. Free wifi access
Many event venues don’t offer free WiFi, or you have to pay a premium to access it for a short amount of time. A guaranteed way to get people around your trade show booth is to let people use your hotspot. 

You could use this as your USP; we can guarantee you’ll have a herd of people latching onto your hotspot to update their social media feeds or send emails. Use this opportunity to get in and engage with the right people.

&nbsp;

### 11. Free charging station
If attendees are using their phones for emails, social media updates and phone calls throughout the show, they’ll need somewhere to recharge. If you can provide that facility, you’re likely to attract a crowd of people who are running low on battery.

You could provide tea and coffee and a place to sit as well, so people can get the mental and physical recharge they need. Take this as an opportunity to ask a few questions and engage with the people who use your facilities.

&nbsp;

### 12. Booth location
This one may seem a bit too obvious, but it’s one that companies often get wrong. You’ll pay a premium for the better spots, but it’s worth it if you can generate more interest in your stand.

Speak to your event company and ask which spots they recommend, and check for spots that are near food halls, entrances or exits.
[Further reading:](/blog/the-best-exhibition-stands-in-the-world-and-why-they-work)

&nbsp;

## What's next?
Once you’ve attracted someone to your booth, you need to engage them. If you engage with people they’re more likely to engage with your product. If you want to engage people think about:
<div className="listBlock"> 

- What staff you’re going to take to the event.
- How you’re going to pitch your product.
- The appearance of your booth and your employees.
- How you’re going to maintain energy levels.

</div>

Thanks for reading, and good luck at your next trade show!

banner9.webp

Watching people fly by your trade show booth without giving you a second glance is disappointing. It makes the whole event seem worthless, and if you don’t generate any interest, your efforts are in vain.

Fortunately, most people do go to trade shows with an intent to explore a particular area their business they need help with, but that doesn’t mean they’ll come over and start asking you hundreds of questions about what you offer.

To spark an interest in your offering, you need to learn how to attract attention at a trade show. If you can attract people, you have a better chance of engaging them and turning them into lead or a customer.

How to Attract Attention at a Trade Show: 12 Inventive Ideas

## Move Over, The Digital Revolution is Here
The reputation of trade shows has been questioned in the past 10-20 years, and an unwanted stigma has glued itself to the credibility and ROI of such events.

Additionally, new marketing strategies have risen in popularity since the emergence of digital marketing in the 00s and 10s.

Search engine optimisation and social media have been driving the revolution, supported by technology tools like SEO software and social media schedulers.

As marketers and business owners spread the benefits of these methods and technologies, traditional marketing methods like trade shows, TV and billboard ads were labelled dwindling and irrelevant forms of advertising.

As we progress into the 20s, you may be asking yourself whether traditional methods of marketing are still relevant. In short, yes. They have their positives and negatives (which we’ll discuss), but they certainly aren’t going anywhere.

Digital marketing isn’t going anywhere either, it can offer much more data, geographical targeting, enhanced reach and ROI measurement than trade shows.

But if the predictions of marketers from the last 15-20 years came true, we wouldn’t have any trade shows.

Trade shows are still relevant, but whether you should exhibit depends on certain factors.

&nbsp;

## The Signs a Trade Show Will Have a Positive Impact
### 1. You Want to Close Deals & Generate Leads
Unlike an unannounced call or cold email, people are expecting businesses to try to sell to them at a trade show. It’s why buyers go to trade shows.

 ‘81% of trade show attendees have buying authority.’

When you try to sell something over the phone, especially if it’s an outbound phone call, you’re often going in with no prior knowledge of their business or what they do. So the person on the other line is automatically suspicious.

Even if buyers don’t buy anything at the show, you can still take their details, and you have a lead. Experienced sales staff will know which leads to pursue and which leads to take information from.

###### [Further reading - How to stand out at a trade show: 12 inventive ideas](/blog/how-to-attract-attention-at-a-trade-show-12-inventive-ideas)

&nbsp;

### 2. You Focus on Face-to-Face Communication
While we wouldn’t want to bash digital marketing, it can often have a cold feel to it.

Imagine if you never had human contact with people in your social life, and you spoke to them via messaging apps and social media every time you interacted. You’d soon become a bit lonely and bored. We’re humans; we need physical interactions.

Face-to-face communication is the best way to get to know someone and understand their goals and challenges, and trade shows provide you with an opportunity to get that information.

Here are three benefits of face-to-face communication:
<div className="listBlock"> 

- When you make a good impression at a trade show, people talk. And word-of-mouth marketing is the best form of marketing you can receive.
- You don’t have to go out and find your audience, the trade show provider does all the work and gives you people to communicate with.
- Making yourself visible means you’re more accessible to the people who use your product or service, and people always want to know more about the businesses they buy from.
</div>
&nbsp;

### 3. You Have an Accompanying Digital Marketing Strategy
Savvy trade show exhibitors always know how to fuse traditional and digital marketing techniques. Whether it’s collecting email addresses or creating a buzz on social media, infusing the two is going to have a positive impact.

While getting social media likes doesn’t get you any direct sales or sales qualified leads, they’ll be in your periphery. After the event, you can incorporate posts that will interest these people.

Email lists are a little more personal, and you should consider how you approach people when asking for their information. Make sure you have consent and ask people what content they’d like to receive, it’ll take out the guesswork for you and suggests you won’t spam them with irrelevant content.

It’s good to have staff that are sales and marketing savvy on your team; they’ll know when to push for sales, when to get email addresses for and more importantly, who not to spend much time with.

&nbsp;

### 4. You Know What Your Competition Are Doing
When you attend a trade show, you’ll get to take a look at what your opponents are doing. What’s their business model? What are they focused on? What’s their marketing spin?

If you’ve got this mindset, you’re more likely to see a positive effect from your trade show. You’ll be able to pick up the good things your competition is doing and the bad things. Remember that you are independent of them, you don’t want to go in and copy everything they’re doing and become a copycat version of their business.

&nbsp;

### 5. You Keep Current Customers Informed
Most business people see trade shows as an opportunity to generate new business and fail to include the people that they already work with. Big mistake.

Most communication is done via email or telephone calls nowadays, with the odd face-to-face meeting now and again. 

Capitalising on this face-to-face meeting is something you should take advantage of. Your customer probably didn’t sign up for a new deal or increase their order capacity over your last email thread.

Plus, if you’re on good terms, there’s little rapport building needed and you can start off strengthening the relationship as soon as you meet them.

&nbsp;

### 6. You Want to Improve Brand Exposure
If you’re a startup or a niche business, brand exposure is vital, or maybe you’re a bigger business that’s had a rebrand. This is why a lot of businesses in competitive markets go to trade shows, so they can stop generalisation and show they’re different.

While trade show sales are great for business, trade shows are a long term investment, and people will work with you if they remember you. And that’s the key; you need to make your brand worth following.

This isn’t a ‘get the best stand and watch us grow’ mentality. It’s holistic. If you’re looking at the whole process, planning, execution, follow up, your show will have a positive effect.

###### [Further reading - The best exhibition stand in the world and why they work](/blog/the-best-exhibition-stands-in-the-world-and-why-they-work)

&nbsp;

## The Signs a Trade Show Will Have a Negative/No Impact

### 1. You Don’t Have the Capacity for More Customers

If you’ve already got enough work coming in and you don’t have the workforce to take on any extra work, a trade show isn’t a good idea at that point. If you’re already at capacity, the desired effect shouldn’t be more business, it should be on stabilising or hiring.

&nbsp;

### 2. You Aren’t/Don’t Want to Grow
Can’t grow? Don’t want to grow? Whether it’s in or out of your hands, trade shows are for businesses that want to grow and make more sales. If you’re happy with your current position, a trade show would be a pointless endeavour.

&nbsp;

### 3. You Don’t Have the Correct Staff
If you’re going to invest in a trade show you need to maximise ROI, and if you aren’t confident you have the staff to do that it could end up being a waste of time. Generating leads and making sales at a trade show requires the skills of experienced salespeople who know how to work in a face-to-face environment.

&nbsp;

### 4. You Can’t Afford to Exhibit 
If you don’t know what you’re doing, trade show costs can spiral out of control. If you can’t afford to do it well, don’t do it. You’re putting your business out there for all to see. If you turn up with a shabby, poorly designed stand and the cheapest team you could pull together at the last minute, you could end up hurting your business.

&nbsp;

### 5. You Don’t Have Buy-In From Management
This applies to any form of marketing, if people don’t believe in your vision or plan, then you may as well screw it up and toss it in the bin. Management has to be willing to provide you with the resources you need to succeed; otherwise, the effectiveness of your trade show will be minimal.

&nbsp;

### 6. The Trade Show Doesn’t Suit Your Business
Picking the right trade show is the key to having a positive effect, but sometimes businesses get it wrong. Our best advice is to niche, think about the specific product or service you sell and search for a trade show in that niche. While generalist events have a bigger reach, the audience could be looking for anything.

‘Trade shows may not make sense for every business. It may not fit their business model or growth plans. Or, they may not have the internal capacity or skill to plan and execute a strategy.’

###### [Mel White, Classic Exhibits](http://www.all-about-trade-show-exhibits.com/when-trade-shows-dont-make-sense-78/)


&nbsp;

## Are Trade Shows Worth It?
Only you know the answer to that question! Use the above criteria and consider whether a trade show is a good idea for you at this point. Even if it isn’t, it could be in 12-24 months. 

The main takeaway from this article is all trade shows are effective, whether they have a positive or negative impact depends on various factors.

If you do think a trade show is a good idea, [get in contact with us](/contact), and we can help you plan your day.

Rectangle 78.webp

Trade shows aren’t right for every business. Just like affiliate marketing or diversity marketing aren’t right for every business.

Event sales reps have to sell floor space, and there have been many companies who have ended up doing shows that have had no benefit to their business.

We’ve all been there, you get a call from an excited sales rep and before you know it you’re flicking through brochures without knowing anything about the event.

All trade shows are effective, but it depends what you mean by effective. Positive? Negative? Ineffective?

Trade shows will have a positive or a negative effect on your business; you just have to understand what those effects are so you can make an informed decision about whether to exhibit.

How Effective Are Trade Shows in 2020?

## The History of Trade Shows
If we’re going to understand the importance and impact of trade shows, we need to examine the heritage and history behind the events. ‘Trade fairs’ became popular in medieval Europe, particularly in the Champagne region of France. Local merchants would gather in towns for 2-3 weeks and exchange goods such as spices, fur, leather and other agricultural commodities.

These fairs were instrumental in the development of merchant capitalism and revived the economic landscape of the medieval times. They also spread culture influences throughout Europe. In the 18th-century, large industrial trade fairs were common as the industrial revolution boomed, and new manufacturing tools and processes were developed. In the 19th-century, industry-specific trade shows became popular, and in the 20th century exhibition venues were built. Event management companies emerged to help exhibitors get the best from these events. In the 21st-century, trade shows are popular throughout the world, and there is a huge calendar of events that remains on rotation every year.

###### [UK Manufacturing Trade Shows: Which One Should You Exhibit?](/blog/uk-manufacturing-trade-shows-which-one-should-you-exhibit)

&nbsp;

## What’s a Modern Trade Show?
A trade show is a gathering of businesses (exhibitors), professionals and business representatives (visitors) that come together in a specialised venue to exchange knowledge, products and services and make connections with other like-minded professionals.

##### Exhibitors will be given a space to exhibit, and it’s their job to connect and engage with the visitors at the event. Ideally, they’ll generate leads, network and hopefully close a few sales (although it’s not always easy!).

Trade shows are useful for B2B businesses or ‘traders’ because they can spread knowledge of their product and connect with prospects in an organic setting that’s tailored to them and their audience. B2C businesses or consumers aren’t usually permitted exhibiting space or entry, and you’ll often find them at expos or exhibition fairs. However, some trade shows do open up to the public for one or two days of their running time. It all depends on the nature of the show.

&nbsp;

## What’s the Purpose of a Trade Show?
There are many reasons why you would choose to exhibit at a trade show, which include:

- Make sales. The golden ticket to trade show success, hitting a quota or making direct sales is the ultimate definition of winning.
- Capture leads. Without leads salespeople have nobody to convert, so generating enough leads for your marketing funnel is a must.
- Analysing the competition. What technology are they using, what marketing angle are they taking? It’s good to know what the competition is up to, but don’t make it all about them.
- Engage with existing customers. Existing customers are more likely to invest in new products and services, so you can keep building relations and offering them more benefits.
- Introduce new products/services. New and old customers could benefit from your new product. Still, you’ll have a better idea of what current customers suit your new addition. 
- Account-based marketing. Go into a trade show with an idea of who you’d like to speak with, so you can create a strategy that’s more likely to convert them. 
- Gather feedback. Feedback is how you improve services and sales and marketing; you could receive advice that revolutionises how you do things. 
- Spot trends. Spotting trends is vital if you want to stay relevant or avoid something that’s a flash in the pan.


###### [How to attract attention at a trade show: 12 inventive ideas](/blog/how-to-attract-attention-at-a-trade-show-12-inventive-ideas)

&nbsp;

## Can You Make Money at a Trade Show?
Trade shows can be disastrous if you do them wrong. The cost of hiring space is high at major venues like the NEC; then you have to buy the stand, equipment and transport everyone there and back. 

Smaller shows tend to be cheaper, but trade shows can cost anything between £3000-10,000 depending on various factors. Investing this amount of money and not seeing positive ROI means some businesses view trade shows as a waste of time and money. We disagree, they didn’t do them right. There are plenty of ways you can get a healthy ROI from a trade show, including:

- Only buy the space you need. The area you buy takes up a significant amount of your budget, so overdoing it can waste money, which is going to eat into your sales.
- Get an enticing exhibition stand. You can have a tiny space and still attract people if your stand is attractive, making your area presentable promotes credibility. 
- Organisation is key. Here’s a temptation to blindly hand out literature and marketing collateral, putting it at the back of your space makes reps think about engaging first, which is more likely to generate a lead or a sale. 
- Use tech where it’s useful. The whole purpose of a trade show is to generate business through face-to-face marketing, so don’t dehumanise the event by using too much technology. 
- Pick the right team. There’s no point in attending an event if you pick the wrong staff. Ideally, it would benefit you if you had people who understand and empathise with customer challenges, but also know when to close deals.
- Tell people you’re exhibiting. If there’s no hype around your appearance your trade show could fall flat. Use marketing techniques to create a build-up to the event and get people excited.

&nbsp;

## Could You See Success at a Trade Show?
Trade shows aren’t an antiquated form of marketing and sales – they’re proven to generate targeted, high-quality leads and sales. Not every business can benefit from attending trade shows, but they’re certainly worth exploring if you’re a trader or B2B company.

Rectangle 77.webp

Trade shows have been a crucial sales and marketing tool for centuries. They allow businesses to showcase their goods, disperse knowledge and talk about industry trends in a tailored environment. If you’re looking for alternative ways to market your business – something that isn’t reliant on technology or mainstream appeal – a trade show could be for you.

What is a trade show & what's the purpose of them?

Your first time exhibiting at a trade show can be daunting. There’s so much to organise, from hiring a stand to booking amenities on the day. Don’t worry though! We’ve put together our best exhibition tips to make your trade show a success.

At Unique Exhibitions, we offer an all-encompassing exhibition stand service. We will custom design an exhibition stand, including high quality graphics printed in-house. Our service includes complete project management, so everything is done for you. If you want a stress-free trade show, request a quote today.

Here are our top 10 exhibition tips, to help you achieve your marketing goals.

&nbsp;

### **1. Define your goal**
When attending a trade show or exhibition, you need to have a clear goal in mind. For example, do you want to increase brand awareness, generate more leads or launch a new product? These will all require different strategies.

Goals should be SMART wherever possible. SMART stands for specific, measurable, attainable, relevant and time-bound. 

Specific means you have a clear idea of what success looks like. So instead of ‘generate more leads’ you would say ‘generate 100 leads’. 

Measurable means there’s a way to measure success. There needs to be a way to track the number of leads, like filling in an online quote form. This allows you to evaluate performance at the end of the show.

An attainable goal is something that you can reasonably expect to achieve. There’s no point aiming for 10,000 leads if there’s no way you could achieve that. You’re setting yourself up for failure.

The goal should also be relevant, which means it is connected to the business’ overall goals. If your business goal for the year is to increase sales by 4%, then you should focus on sales at the trade show.

Finally, time-bound means there is a clear time period in which to achieve this goal. The time period for your exhibition goal will be the duration of the trade show.

A SMART exhibition goal may therefore be: to generate 100 leads at the trade show for our new marketing service, using our online quote form to track and follow up on leads.

&nbsp; 

### **2. Research the event**
One of the most important exhibition tips is to research the trade show. This will help you to decide what kind of resources to invest into the show, plus what sort of marketing materials to bring with you.

Find out who the expected audience are; are they industry professionals, shop buyers or the general public? This will change the sort of marketing material you bring. 

You should also research the expected footfall at the event. This will give you an indication of the resources to invest in the show. For example, if 20,000+ people are expected to attend, then it is worth spending more. Invest in a bigger, custom designed stand (LINK DESIGN PAGE) which helps you stand out from the crowd. You should also bring a large team to cope with demand.

Finally, you should also find out who your competitors are. This will affect how you market yourselves at the event. For example, if you are a small family business going against multinational corporations, you may take the angle that you are small enough to care about your customers. 

&nbsp;

### **3. Choose the perfect exhibition stand**
An exhibition stand can make or break your success at a trade show. At Unique Exhibitions, we create stands which help you to achieve your marketing goals. Here are some important things to consider when choosing an exhibition stand.

The first thing to consider is budget. At Unique Exhibitions, we have different packages to suit different budgets. A Modular Exhibition Stand is our most affordable option, whilst the Bespoke Exhibition Stand package is more expensive, but gives you complete freedom of design.

Next, you should determine the size of your exhibition stand. Check how much floor space you get at the show. You should also consider expected footfall. If your stand could receive heavy traffic, you might include a seated waiting area.

Finally, you should also consider branding. At Unique Exhibitions, we custom design all stands in close consultation with the business. This ensures brand colours, logos and messaging is consistent throughout. 

&nbsp;

### **4. Design your stand**
Exhibition stand design is another critical factor to success. Design determines how visitors interact with your brand. Take a look at some of our design tips below.

Your exhibition stand should have clear and identifiable branding, so visitors know who you are. That includes clear brand colours and logos. It should also be visually appealing and make visitors want to go in. 

You should consider how your product or service will be displayed within the stand. If you are taking a physical product, you should install appropriate display furnishings. If you wish to display a service, you should invest in TVs or video walls instead. 

Finally, don’t forget those finishing touches that really elevate your brand. TVs and video walls make your stand more interactive. If you expect high wait times, you should install a comfortable seating or bar area, to encourage visitors to stay until a representative is free. All of this is included in the price at Unique Exhibitions.

&nbsp;

### **5. Create engaging content**
Your stand should feature engaging messaging and imagery. Work with your marketing team to curate text, images and videos that draw visitors in.

Text should be simple and compelling. Avoid long paragraphs that no one will read. Pick two or three main USPs to include on the stand. For example, “Flexible, affordable marketing”. This informs people what you do and encourages them to find out more.

Imagery will vary according to the brand. Some brands should use lifestyle images, whilst others should focus on product images. Our design team can help you choose images.

Remember that it’s important to be consistent at every customer touchpoint. There’s no point having a stand that promotes “Flexible, affordable marketing” only for your catalogue to reveal that there’s one option available. 

&nbsp;

### **6. Book amenities**
If you haven’t been to a trade show before, you may not know that you have to book amenities like electricity. Get in touch with the trade show to arrange this. 

If you hire a stand with Unique Exhibitions, we will do this for you. It’s all part of our service and means there’s one less thing for you to worry about.

&nbsp;

### **7. Promote pre-event**
Another one of our exhibition tips that is often overlooked is to promote your attendance pre-event. Try to post about the event multiple times on social media. That includes one a month before, a few days before and on the day. Remember to include where they can find you!

&nbsp;

### **8. Exhibition checklist**
When the trade show finally comes around, check off our exhibition checklist.


<div className="listBlock"> 

- Make sure all branding materials, banners, and posters are ready well before the event. You should contact a designer months before the exhibit. 
- Train your staff to be knowledgeable, approachable, and enthusiastic. . 
- Prepare marketing materials, brochures, and business cards. Use tech where it’s useful. 
- Have a lead capture system in place to track potential customers. - Test any interactive elements or technology to avoid technical glitches. 
- Practice your pitch with the team, with one person playing the visitor and the other playing the representative. - Arrive early to set up and check everything is in place.
- Set up materials within the stand, so you know exactly where catalogues, business cards etc. are.
- Dress professionally to make a positive impression on visitors. 
- Engage with attendees actively, initiating conversations and answering questions. 
- Take notes and collect business cards for follow-ups after the event.
</div>


&nbsp;

### **9. Network and collaborate**
Trade shows are a great opportunity to network, due to their varied and far-ranging nature. For example, a fashion trade show might include clothing brands, retailers, labelling and packaging manufacturers. This could provide an opportunity to find a new supplier.

&nbsp;

### **10. Post-event follow-up**
Don’t waste your efforts at an exhibition. The impetus is on your side to follow up leads, not for leads to contact you. Make sure you set some time aside to contact leads.

**We hope you’ve found these exhibition tips useful! If you would like an exhibition stand service that does it all for you, from design to installation, request a quote from Unique Exhibitions.**

slider2homepage.png

Your first time exhibiting at a trade show can be daunting. There’s so much to organise, from hiring a stand to booking amenities on the day. Don’t worry though! We’ve put together our best exhibition tips to make your trade show a success.

At Unique Exhibitions, we offer an all-encompassing exhibition stand service. We will custom design an exhibition stand, including high quality graphics printed in-house. Our service includes complete project management, so everything is done for you. If you want a stress-free trade show, request a quote today.

Here are our top 10 exhibition tips, to help you achieve your marketing goals.


From Idea to Impact: 10 Tips for First Time Exhibitors

## Exhibition Stand Ideas
Tailoring exhibition stands to suit the specific needs of the different industries is a fundamental aspect of successful event marketing. Below are a few exhibition stand ideas to help you engage and connect with your audience. 

&nbsp;

### Technology: Where Innovation Takes Centre Stage
The technology industry is synonymous with innovation and cutting-edge solutions. To capture the attention of tech-savvy audiences, your exhibition stand ideas should feature design elements that convey forward-thinking. Interactive displays, immersive tech experiences and live demos can engage visitors and showcase the innovation of your technology. 

&nbsp;

### Construction: Building Trust 
In the construction sector, trust and reliability are paramount. Exhibition stands should reflect the industry’s strength and capability. Incorporating heavy machinery, life-sized project models, or replicas, can provide a tangible demonstration of your construction prowess. Emphasise durability, quality and safety to reassure clients that your product can withstand the toughest challenges and are built to last. 

&nbsp;

### Healthcare and Beauty: Fostering Clean and Trustworthy Environments
Healthcare and beauty demands a clean and sterile appearance that conveys trust and safety. Your exhibition stand should prioritise a clinical and organised design. Utilise displays about medical advancements and innovations to engage visitors. Demonstrations of medical equipment and beauty products can be particularly effective in showcasing the value and reliability of your merchandise. 

&nbsp;

### Food and Beverage: Engage the Senses with Appetising presentations
The food and beverage industry revolves around enticing the senses and delivering immersive experiences. Focus on an appetising presentation- showcase your products in a visually appealing manner, emphasising their quality. Offer tastings or samples to allow visitors to savour the flavours and textures, utilising brand storytelling to convey the authenticity behind your food and beverage offerings. 

&nbsp;

### Universal Principles: Targetted Messaging and Audience Interaction
Regardless of the industry, certain principles will always apply to effective marketing. Tailor your messaging to address the specific needs of your target audience within your industry. Create an engaging experience through live presentations, demonstrations and expert interactions. 

Building a lasting impact for your exhibition stand and transforming it into a viral sensation on social media requires the crafting of a captivating conversation starter. This can manifest as an attention-grabbing and witty slogan that tickles the audience’s curiosity or a visually striking exhibition stand design that demands attention and encourages sharing across social platforms. 

Although these are industry-specific, the exhibition stand ideas listed can be translated to fit different sectors. What works for one sector may not resonate with another, and that’s where the knowledge and experience of the Unique Exhibitions team comes into play! For a free no no-obligation quote and design, get in touch. 

&nbsp;

### Integrating Technology for Impact 
In the realm of modern exhibition stands, technology plays an instrumental role in crafting immersive and interactive experiences that captivate attendees and leave a profound impact. From augmented reality (AR) and virtual reality (VR) applications that transport visitors into alternate worlds to touchscreen displays that facilitate hands-on engagement, technology transforms static displays into dynamic, multisensory encounters.

Such innovations not only draw attendees into the brand’s narrative but also encourage them to actively participate and explore. As technology continues to evolve, its integration within exhibition stands promises to redefine the boundaries of engagement, ensuring that each visitor departs with a memory of the experience. 

&nbsp;

<div className="listBlock"> 

<h3>Tips for creating your standout exhibition stand</h3>

- Get an enticing exhibition stand. You can have a tiny space and still attract people if your stand is attractive, making your area presentable promotes credibility. 
- Organisation is key. Here’s a temptation to blindly hand out literature and marketing collateral, putting it at the back of your space makes reps think about engaging first, which is more likely to generate a lead or a sale. 
- Use tech where it’s useful. The whole purpose of a trade show is to generate business through face-to-face marketing, so don’t dehumanise the event by using too much technology. 
- Pick the right team. There’s no point in attending an event if you pick the wrong staff. Ideally, it would benefit you if you had people who understand and empathise with customer challenges, but also know when to close deals.
- Tell people you’re exhibiting. If there’s no hype around your appearance your trade show could fall flat. Use marketing techniques to create a build-up to the event and get people excited.
</div>

&nbsp;

## Could you see success at a trade show?
**For over 16 years, Unique Exhibitions has been a trusted provider of exhibition stands. Our commitment to excellence includes comprehensive project management, handling every aspect from design to on-site logistics. When you choose Unique Exhibitions for your exhibition stand, you’ll be assigned a dedicated project manager with extensive experience across diverse industries. Their meticulous attention to detail and unwavering dedication to quality guarantee client satisfaction and outstanding results. [Request a quote](/request-a-quote) today and receive a complimentary, no-obligation design consultation.**

featured.jpg

Explore innovative exhibition stand ideas to enhance your presence at trade shows. Craft memorable displays that captivate your audience.  


Inspiring Exhibition Stand Ideas

## The Power of Standout Exhibition Stands 
In the world of trade shows and exhibitions, the importance of stand-out exhibition stands cannot be emphasised enough. These stands are not just physical structures; they are dynamic canvases for creativity and innovation. Crafting unique exhibition stand ideas is the key to making a lasting impression on event attendees. When 100 regular exhibitors were surveyed, the display Wizard Exhibitor Survey found that ‘an eye-catching stand is the most effective method for attracting attendees according to 45% of exhibitors surveyed.’ Stands serve as the face of a brand, embodying its values and aspirations. They have the power to captivate the audience, draw in potential clients and create a buzz around the company’s offerings. 

In a competitive landscape where first impressions matter, investing in compelling exhibition stand design ideas is a strategic move that can elevate a brand’s presence and impact at any event. 

Unique Exhibitions is known for its multi-award winning stands. Take inspiration from our innovative stand ideas: 


“Our client, Dinnerlady, requested an interactive videowall installation, complemented by elevated storage and glass showcase point-of-sales units at an impressive height of 4m. To maximise their visual impact, we designed a custom-branded rig with bespoke lightboxes positioned at an impressive height of 6m. This innovative hybrid exhibition stand seamlessly integrated modular and bespoke showcase units, setting Dinnerlady apart from competitors and enhancing their brand awareness.”

“For Bet Inspire, we crafted a semi-private meeting space adorned with attention-grabbing 4m high graphics. We integrated dynamic TV displays for continuous visual engagement. Above all, a branded rig was employed to maximise long-distance brand visibility. This versatile exhibition stand seamlessly combined modular design elements, enhancing both user experience and brand visibility.”

“To meet the objectives of our client, Easytrim, we conceptualised a captivating Vegas-themed stand that symbolised a commitment to using British manufacturers and not gambling with foreign suppliers. This hybrid exhibition stand blended modular and bespoke elements, showcasing our craftsmanship. We manufactured a slot machine, bespoke blackjack and roulette tables, even etching logos into the carpet. A ‘Welcome to Vegas’ sign and specialised lighting transformed the space into a vibrant pretend casino. A branded rig was also incorporated into the design.”  

“Veka wanted to feature their wide selection of windows and doors. We created a fully customised stand tailored to their precise specifications, including bespoke windows, frames and an inviting meeting area. Enhancing brand recognition was a priority so we incorporated a branded rig and illuminated 3D logos for maximum impact, to further elevate the brand’s presence.”

“Forrest desired to evoke a cosy coffee shop ambience, complete with customised booths and a comfortable breakout space. Our team meticulously designed a unique stand to fulfil these aspirations. To achieve the desired atmosphere of semi-private booths, we employed acrylic frosted logos on both the front and sides of the stand, ensuring the perfect look and feel.” 

## Exhibition Stand Ideas
Tailoring exhibition stands to suit the specific needs of the different industries is a fundamental aspect of successful event marketing. Below are a few exhibition stand ideas to help you engage and connect with your audience. 


### Technology: Where Innovation Takes Centre Stage
The technology industry is synonymous with innovation and cutting-edge solutions. To capture the attention of tech-savvy audiences, your exhibition stand ideas should feature design elements that convey forward-thinking. Interactive displays, immersive tech experiences and live demos can engage visitors and showcase the innovation of your technology. 


### Construction: Building Trust 
In the construction sector, trust and reliability are paramount. Exhibition stands should reflect the industry’s strength and capability. Incorporating heavy machinery, life-sized project models, or replicas, can provide a tangible demonstration of your construction prowess. Emphasise durability, quality and safety to reassure clients that your product can withstand the toughest challenges and are built to last. 


### Healthcare and Beauty: Fostering Clean and Trustworthy Environments
Healthcare and beauty demands a clean and sterile appearance that conveys trust and safety. Your exhibition stand should prioritise a clinical and organised design. Utilise displays about medical advancements and innovations to engage visitors. Demonstrations of medical equipment and beauty products can be particularly effective in showcasing the value and reliability of your merchandise. 



### Food and Beverage: Engage the Senses with Appetising presentations 
The food and beverage industry revolves around enticing the senses and delivering immersive experiences. Focus on an appetising presentation- showcase your products in a visually appealing manner, emphasising their quality. Offer tastings or samples to allow visitors to savour the flavours and textures, utilising brand storytelling to convey the authenticity behind your food and beverage offerings. 

### Universal Principles: Targeted Messaging and Audience Interaction
Regardless of the industry, certain principles will always apply to effective marketing. Tailor your messaging to address the specific needs of your target audience within your industry. Create an engaging experience through live presentations, demonstrations and expert interactions. 

Building a lasting impact for your exhibition stand and transforming it into a viral sensation on social media requires the crafting of a captivating conversation starter. This can manifest as an attention-grabbing and witty slogan that tickles the audience’s curiosity or a visually striking exhibition stand design that demands attention and encourages sharing across social platforms. 

Although these are industry-specific, the exhibition stand ideas listed can be translated to fit different sectors. What works for one sector may not resonate with another, and that’s where the knowledge and experience of the Unique Exhibitions team comes into play! For a free no no-obligation quote and design, [get in touch](/contact).    

Below are some reviews from our happy customers: 


<div className="listBlock"> 

<h3>Tips for creating your standout exhibition stand</h3>

- Define clear objectives. Start by outlining your goals for the exhibition. Whether it’s brand awareness or product showcasing, having clear objectives will guide your stand’s design and messaging. 
- Know your audience. Understand your target audience’s needs, preferences and struggles. Tailor your stand’s design and content to resonate with them. 
- Unique branding. Ensure your branding is distinctive and instantly recognisable. Consistency in colours, logos and messaging reinforces brand identity. 
- Eye-catching graphics. Invest in high-quality visuals that grab attention. Compelling graphics and imagery can convey your message even from a distance. 
- Interactive elements. Craft concise and compelling content that communicates your value proposition. Use storytelling to make your brand memorable such as a memorable slogan or catchy tagline that encapsulates your brand’s identity. 
- Engaging content. The whole purpose of a trade show is to generate business through face-to-face marketing, so don’t dehumanise the event by using too much technology. 
- Lighting matters. Proper lighting can accentuate your stand’s aesthetics and draw attention to key areas or products.
- User-friendly layout. Design a stand layout that encourages flow and exploration. Avoid overcrowding and provide clear pathways for visitors. Ensure visitor comfort with seating, charging citations and refreshments.
- Utilise technology. Leverage technology for lead capture, data collection and visitor engagement. Apps and scanners can streamline follow-up.
- Standout giveaways. Offer unique and useful giveaways that resonate with your audience and encourage booth visits.
- Promote pre-event. Use social media and email marketing to generate anticipation and schedule appointments with potential leads.
- Measure and adapt. After the event, analyse your performance against objectives. Use feedback and data to refine your strategy for future exhibitions.

For over 16 years, Unique Exhibitions has been a trusted provider of exhibition stands. Our commitment to excellence includes comprehensive project management, handling every aspect from design to on-site logistics. 

When you choose Unique Exhibitions for your exhibition stand, you’ll be assigned a dedicated project manager with extensive experience across diverse industries. Their meticulous attention to detail and unwavering dedication to quality guarantee client satisfaction and outstanding results. 

Request a quote today and receive a complimentary, no-obligation design consultation. 


Birimingham’s NEC (also known as the NEC group) is the UK’s number-one choice for organisers, exhibitors and visitors. With its 18 exhibition halls and 32 conference suites, the NEC can host a variety of shows and expos- ranging from wedding displays to advanced engineering meet-ups. 

A Guide to Exhibiting at Birmingham’s NEC.jpg

Birimingham’s NEC (also known as the NEC group) is the UK’s number-one choice for organisers, exhibitors and visitors. With its 18 exhibition halls and 32 conference suites, the NEC can host a variety of shows and expos- ranging from wedding displays to advanced engineering meet-ups. 


A Guide to Exhibiting at Birmingham’s NEC

## A bit about the NEC

Birimingham’s NEC (also known as the NEC group) is the UK’s number-one choice for organisers, exhibitors and visitors. With its 18 exhibition halls and 32 conference suites, the NEC can host a variety of shows and expos- ranging from wedding displays to advanced engineering meet-ups. 

Each event attracts around 2.3 million visitors year on year and plays host to over 45,000 exhibiting companies.

Tickets vary in price, with many being completely free- drawing visitors to the site and your event. 

You can connect with events through Facebook, Twitter, Linkedin, Instagram and YouTube, allowing you to promote your event on multiple social media channels for maximum exposure.


## Why exhibit at Birmingham’s NEC?

The NEC is located in the heart of Birmingham and hosts many amenities, making it the ideal spot to exhibit and visit.

<div class="listBlock">
<ul>
<li>Accessibility: The NEC campus can be accessed from the M6, M5, M42 and M40 networks. It is also positioned close to Birmingham Airport and Birmingham International Train Station. </li>
<li>On-site, Free Shuttle Bus: The NEC provides a complimentary shuttle bus service connecting all parking areas to the exhibition halls. These shuttles typically run an hour before the event's start and continue for an hour after it finishes. It's important to factor this in when planning setup and breakdown times.
Here's the best part: if you partner with Unique Exhibitions, we take care of the entire process, from the initial design to the setup and dismantling of your booth. This comprehensive service saves you time and eliminates all the associated hassles.</li>
<li>Parking: With a range of parking options, your needs are catered to. For information on charges, passes and opening times, use the NEC’s <a href="https://www.thenec.co.uk/visitors/parking-at-the-nec-1/?q=parking%20ex">parking guidance</a>. For <a href="https://thenec.co.uk/exhibitors/exhibitor-parking/">event delivery parking</a> and details, follow the link. </li>
<li>Close to the City Centre: It's approximately 14 miles by car or a 10-minute train ride from the NEC to Birmingham centre, buses are also available from Birmingham International Rail station- meaning that you are not limited to the entertainment and hospitality of the NEC.</li>
<li>Host of Accommodation: From luxury resorts to simple rooms, you’ll find a host of hotels right on our doorstep. Use the NEC’s <a href="https://www.thenec.co.uk/visitors/">Visitors page</a> to book. </li>
<li>Catering: Restaurants and coffee shops can be found throughout the NEC campus (including in your event hall). From Sky By The Water to the Gourmet Burger Kitchen to TGI Fridays or Nandos, the NEC has your tastes covered. For more information, use the following <a href="https://www.thenec.co.uk/visitors/food-and-drink/">link</a>. </li>
<li>On-stand Hospitality: At the NEC, stand hospitality is available. Further information can be found by <a href="https://www.thenec.co.uk/contact-us/">getting in touch</a> with the NEC.</li>
<li>Accessibility for Disabled Visitors: The NEC is accessible to all. Further information can be found on the NEC’s <a href="https://www.thenec.co.uk/visitors/disabled-visitors/">Accessibility</a> page. Mobility equipment is available to hire on a first-come, first-serve basis. Wheelchairs are available free of charge for blue badge holders and £5 for all other visitors, although these are limited. Scooters are available for hire for £15. All mobility equipment is only available during show opening times, with only card payment accepted.</li>
<li>Free Wi-Fi: Free Wi-Fi at the NEC means you can browse the web, check emails and promote your exhibition. However, if Wi-Fi is required for your exhibition stand, get in touch with the NEC venue services team. </li>
<li>Electric Car Charging Points: There are 22 conveniently placed EV slow-charging points. This free service operates on a first-come, first-served principle, with a distribution of 14 points spanning across various car parks, with two located in North 2, six in East 1 and a further six in South 7. There are also 8 pre-spaces in Express 1 (charges apply), for those wanting to guarantee a spot. Normal parking fees apply and the charge points require a type 2 connector lead and the use of the Centrica EVS <a href="https://thenec.co.uk/media/4383/cevs-driver-instructions-nec.pdf">App downloadable from app stores.</a></li>
</ul>
</div>

## Exhibition stand hire at Birmingham’s NEC

Selecting the right exhibition contractor is a pivotal decision for the success of your event. This choice is not just about constructing a booth; it's about crafting an immersive and engaging experience to enhance brand awareness.

With over 16 years’ worth of experience of exhibition stand hire, Unique Exhibitions has the creativity and technical expertise to bring your vision to life. We navigate every stage of the process, from design to installation and removal, with precision and professionalism. Each project will be assigned its experienced project manager, who will guide you through the following:


<div class="listBlock">
<h2>Our process as multi-award-winning exhibition stand builders:</h2>
<ol class="fancy-counter-list">
<li>Approval. Before we go into the manufacturing process, we’ll collaborate closely with you to create an exhibition stand that resonates with your vision.</li>

<li>Communication. Regular updates give you the chance to give feedback and ask questions.</li>

<li>Paperwork. Your project manager will handle all paperwork, including complicated health and safety forms and risk assessments.</li>

<li>Amenities. We’ll advise on all the amenities required for a seamless exhibition day, such as electricity, water and WiFi.</li>

<li>Transport. Leave the transportation logistics to our capable team. We'll handle the packing and safe transport of your exhibition stand.</li>

<li>Installation. Our seasoned events team will be right there with you, taking care of the setup and dismantling of your stand; allowing you to focus on what matters most, your exhibition.</li>
</ol>
</div>

## Planning & designing your exhibition stand

Careful planning ensures that your objectives are crystal clear, whether it's about brand exposure or product launches. The design itself, from layout to aesthetics, plays a pivotal role in attracting visitors and engaging them; leading to how successful your exhibition is.

<div class="listBlock">
<ul>
<li>Clear Objectives: Start with defined goals to steer your stand's design and messaging, whether it's brand awareness or product showcasing.</li>
<li>Audience Insight: Understand your audience's needs, preferences, and challenges to tailor your stand's design and content for maximum resonance.</li>
<li>Distinctive Branding: Ensure your branding is unique and instantly recognisable, creating consistency in colours, logos, and messaging.</li>
<li>Eye-Catching Graphics: Invest in high-quality visuals that grab attention and convey your message effectively.</li>
<li>Interactive Storytelling: Craft concise and compelling content that communicates your value proposition, with a memorable slogan or tagline.</li>
<li>Human Engagement: Embrace face-to-face marketing, balancing technology with personal interactions to create genuine connections.</li>
<li>Strategic Lighting: Utilise proper lighting to accentuate aesthetics and spotlight key areas or products.</li>
<li>User-Friendly Layout: Design a stand layout that encourages smooth flow and exploration.</li>
<li>Tech Integration: Leverage technology for lead capture, data collection, and visitor engagement, using apps and scanners for efficiency.</li>
<li>Captivating Giveaways: Offer unique, audience-specific giveaways that entice booth visits and leave a lasting impression.</li>
<li>Pre-Event Promotion: Generate anticipation through social media and email marketing, scheduling appointments with potential leads.</li>
<li>Analyse and Adapt: After the event, evaluate your performance against objectives, using feedback and data to refine your strategy for future exhibitions.</li>

</ul>
</div>

## How to get to the NEC

<img src="https://cms.unique-exhibitions.co.uk/uploads/how_to_get_to_nec_90ec711299.jpg" />
 
By Car: 
From major motorways and routes, including the M42, M40, and M6 - input B40 1NT into your GPS to reach the NEC Site. Once you're on-site, discontinue using your Sat Nav and follow the guidance provided on the digital screens leading you to the appropriate parking areas. Relying solely on your GPS may not direct you to the exact event car park, so it's essential to follow the on-site signage for accurate guidance. After parking, you can use the free shuttle bus or walk along the marked footpaths.

Diverse parking options are available to cater to your specific needs. For details on charges, passes, and opening hours, you can explore the NEC's comprehensive parking guidance via the link: NEC Parking Information.
 
By Train: 
Direct services run throughout the day, although if travelling from further afield you may need to catch a connecting train at Birmingham New Street, which is less than a 15-minute journey away.

The NEC is located a five-minute covered walk from Birmingham International Railway Station. Follow signage from the Piazza concourse past Hall 2 and up the escalator to the bridge link - which directly links to the railway station.
 
By Bus: 
Connecting from Birmingham Airport to the NEC is easy with the free air-rail link, a quick 90-second ride that operates every two minutes.

For those opting for a West Midlands bus ride, you've got numerous choices to reach the NEC. To plan your journey effectively, explore the comprehensive transportation options provided by the Network West Midlands.
 
By Plane: 
Hop on the free air-rail link to Birmingham International Railway Station, conveniently positioned on the upper level of Terminal 1. The train arrives every two minutes, completing the journey in just 90 seconds. On arrival, go straight through to the NEC.
 
By Bike and on Foot: 
For access via bike and on foot, use the shared cycle footpath route to Birmingham International Railway Station and then the NEC is a short walk from there, it should take you about 10 minutes.

## Best accommodation for NEC exhibitors

For a comfortable stay while attending events at the NEC, you have a range of options to choose from. The Hilton and Crowne Plaza Hotels are conveniently located just a short walk away from your event, offering excellent accommodations. The luxurious 4-star Genting Hotel is also in close proximity.

When you're considering your visit to upcoming events, the NEC provides valuable guidance (https://www.thenec.co.uk/visitors/) on local hospitality and the surrounding area.

## Things to do when you're not exhibiting

When you attend an event at the NEC, you're in for an immersive experience that goes beyond business. From daytime conferences to evenings filled with leisure and dining, the NEC is a destination that's not to be missed.

<div class="listBlock">
<ul>
<li>Resorts World Arena: This venue is where the UK's finest live music, comedy, and entertainment acts converge. Check out the packed event schedule or secure your ticket to any of these sensational shows.</li>
<li>Santai Spa at Resorts World: For a well-deserved treat, before or after your event, pamper yourself at Santai Spa. From a state-of-the-art swimming pool with hot-stone loungers to an outdoor hot tub overlooking the lake, indulgence awaits.</li>
<li>Culinary Delights: The NEC campus caters to all your dining needs. Whether you're in the mood for a quick bite, champagne for a special celebration, or the ultimate dining experience, there's a range of options. From Sky By The Water to Gourmet Burger Kitchen, TGI Fridays, or Nandos, you'll find something for every palate.</li>
<li>Retail Therapy: Treat yourself to a little outlet shopping at Resorts World. Discover brands like Nike, Next, and Kurt Geiger. Event delegates can also enjoy extra discounts at many of Resorts World's outlet shops, bars, restaurants, and more with a complimentary VIP card.</li>
<li>Casino Excitement: Dive into a world of entertainment and glamour at Resorts World Casino. Learn to play a variety of games, from Roulette to Baccarat, or catch live sports events from around the world at the Sports Bar. Over 18s only.</li>
<li>Cinematic Bliss: Experience the magic of cinema on the big screen at Cineworld within Resorts World. With eleven screens, state-of-the-art digital technology, and a custom-built IMAX™ screen, it's the ultimate destination for catching the latest blockbusters.</li>
</ul>
</div>

Travelling from the NEC to Birmingham city centre is a breeze, with a convenient 14-mile car ride or a quick 10-minute train journey. There are buses accessible from Birmingham International Rail Station. This means that while the NEC offers a world of entertainment and hospitality within its premises, you're just a stone's throw away from the vibrant heart of Birmingham for even more experiences. Explore more at <a href="https://www.thenec.co.uk/visitors/">NEC Visitor's Page.</a>

## Major exhibitions held at the NEC

Our top exhibition picks for the rest of 2023

November

1. Advanced Engineering 2023 (1-2 Nov 2023)
2. Lab innovations (1-2 Nov 2023)
3. Saltex 2023 (1-2 Nov 2023)
4. Simply Christmas (2-5 Nov 2023)
5. The Creative Craft Show (2-5 Nov 2023)
6. Bake International (3-5 Nov 2023)
7. Cake International (3-5 Nov 2023)
8. Automotive Management Live (9 Nov 2023)
9. Lancaster Insurance Classic Motor Show (10-12 Nov 2023)
10. Family Attraction Expo (15-16 Nov 2023)
11. Leisure Food and Beverage Expo (15-16 Nov 2023)
12. Festive Gift Fair (16-19 Nov 2023)
13. Mind Body Spirit Festival (17-19 Nov 2023)
14. Motorcycle Live in Association with Bikesure (18-26 Nov 2023)
15. BBC Good Food Show Winter (23-26 Nov 2023)
16. The 2023 Warley National Model Railway Exhibition (25-26 Nov 2023)

December

1. Christmas Party World 2023 (29-23 Dec 2023)
2. Classic Antiques Fairs (1-3 Dec 2023)
3. The Super Weekenders 2023 (1-3 Dec 2023)

Frequently Asked Questions

Dinnerlady Intertabac Exhibition Stand

Easytrim Exhibition Stand 23

Selo Exhibition Stand 23

Static system group orange exhibition stand

Le mieux exhibition stand 

Power control exhibition stand

Boxlight exhibition stand

Veka stand

Prestige Medical Exhibition Stand

Adzooma Exhibition Stand

Intergraph image

Gelida image without logo

Betinspired image

Mind click image

Skintreat image

Tastybone image

Mitsubishi image

Warburton image

Blueiris image

Betfred image

Cotton Kiseed image

Future of British manufacturing image

Crown image

Filtered image

Fitfactory image

Eleveo image

Consortium image without logo

Ferranti image without logo

Frumist image

fukuda brand

game time brand

henders stand

Clickview image

P81 image

inventry brand

Beefeater stand

Bet2016 exhibition stand

Cohuba exhibition stand

Indigo image

Brake exhibition stand

ICS without logo

Cadac stand

Condairblue exhibition stand

Crown paints exhibition stand

Cyberoam stand

Diner exhibition stand

E schools stand

Easy trim with car exhibition stand

Elux exhibition stand

Fantastic exhibition stand

HRP exhibition stand

In4system image

Huber stand

Impact stand

Ketech exhibition stand

Kingkong exhibition stand

Kolorbond exhibition stand

Lemonade exhibition stand

Making people happen stand

Mears stand

Multos exhibition stand

Myle exhibition stand

ODL stand

New urban stand

One charter group stand

Oneserve stand

Orchard exhibition stand

Usis stand

Tiptop stand

Throne liquid exhibition stand

Selo exhibition stand

S&S exhibition stand

Rubber box stand

Purity stand

Prestige hospital exhibition stand

project stands

powercontrol2 exhibition stand

Trend exhibition stand without logo

Popcorn stand

Peterborough exhibition stand

Pargroup exhibition stand

Cap2 exhibition stand

Design exhibition stand

Dinerlady exhibition stand

Dinerlady2 exhibition stand

Education states exhibition stand

Eleveo2 exhibition stand

Ruthless exhibition stand without logo

Gama exhibition stand

Healthcare exhibition stand

ICS2 exhibition stand

Magic exhibition stand

Powercontrol stand 2

zigzag exhibition stand

Wham exhibition stand

Warburtons2 exhibition stand

Tuckshow exhibition stand

Supplements direct exhibition stand

Southern exhibition stand

Simms exhibition stand

veka1.png

"A huge thank you for all the hard work you put unto our stand - It really did look fantastic and there were lots of positive comments. I really enjoyed working with you all again and felt totally confident the whole way through that the stand would be a great success due to the organisational skills and experience that you all have.”


Veka Plc

mitsubishi.png

"The service is always first class and we have been consistently happy at every show! Unique Exhibition's professional approach & quick response, throughout the project is reassuring and thanks to Unique we feel we have a distinct advantage over our competitors. Many thanks to the team for a job well done”


Mitsubishi Heavy Industries Ltd

feranti2.png

"I first heard of Richard's company when I joined Ferranti Technologies and had inherited him as a supplier. It was really down to Richard and his team to win me round, which they did immediately! I couldn't be more thankful to my predecessor for finding these guys, they work efficiently and I would trust them with anything. I cant recommend them enough.”


Ferranti Technologies Ltd

team.png

"The level of service that the team provided has been exemplary and I would recommend Unique Exhibitions to anyone; as they take time to understand your organisation and work hard in creating a beautiful display. We have had great feedback on our stand and would use them again and again. Thank you!”


The Energy Team (UK) Ltd

ondeo.png

“The quality of service received when working with Unique Exhibitions is of a particularly high standard. The meticulous planning and organisation prior to the show was excellent. We are particularly impressed with the reliability and professionalism of the people at Unique Exhibitions and look forward to working with them again on our next show.”

Ondeo IS

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"Working with Unique Exhibitions has been a great experience. Their design, enthusiasm, attention to detail and professionalism has made our UK promoters and shows straightforward to organise and successful in their implementation. I would have no hesitation in recommending your service in the future, good job.”


Spirotech

Exhibition stand design is critical to success at trade shows. At Unique Exhibitions, we not only create exhibition stands which are in line with your marketing goals, but help to achieve them. When you request a quote, we’ll provide a free, no obligation exhibition stand design.

Design

Exhibition Stand Design

Unique Exhibitions have been creating exhibition stands for over 16 years. During this time, we’ve learnt a lot about trade shows and events, and how to get the best results from them. That’s why we include comprehensive project management for all of our clients. We’ll oversee the whole project from design to booking amenities on the day. 

Project management

Exhibition stand project management

Large format print and graphics are critical to the overall success of your stand. High quality, impactful graphics differentiate your business and convey your brand message. At Unique Exhibitions, we do all our printing in-house. That means we avoid delays and can control quality. So if you want an all-inclusive exhibition stand service, choose Unique Exhibitions.

Printing

Exhibition Stand Printing

Exhibition stand installation is all part of the package at Unique Exhibitions. Our team will transport your stand to the relevant trade show or event and set it up, so you don’t have to. That means you can spend more time focusing on the important things, like perfecting your sales pitch.

Installation &  Removal

Exhibition Stand Installation

We’ve worked with hundreds of happy customers over the years, designing exhibition stands that are tailored to their individual needs. Take a look at some of our work below.

Portfolio of work

Unique Exhibitions have been providing high-quality, custom exhibition stands to businesses for over 16 years. Our craftsmanship and excellent customer service make us the first choice for businesses across the UK and Europe.

About us

At Unique Exhibitions, we do everything in-house. Design, printing, manufacture and installation are all done by our team, and all included within the price. That means businesses don’t have to hire multiple contractors, saving time and money. It also gives us full control over the quality of our work and stops any delays. And we don’t just manage our own work, we’ll also handle all contact with the event as well. That includes filling out paperwork and booking amenities for the day. So if you want a truly, all inclusive service, choose Unique Exhibitions.

From the blog