Privacy Policy

Unique Exhibitions
United Kingdom
Email: [email protected]

We are the data controller responsible for your personal data collected through our website.

We collect personal information that you voluntarily provide through our contact form, including:

• Name

• Company name

• Email address

• Phone number

We do not collect any special category (sensitive) data.

We use the information you provide to:

• Respond to your enquiries and provide our services

• Send occasional marketing emails (if you have opted in)

• Improve our website and understand how it is used through analytics

We only use your personal data for the purposes for which it was collected, unless we reasonably consider that we need to use it for another related reason compatible with the original purpose.

Under UK GDPR, the lawful bases we rely on to process your information are:

• Consent – when you choose to provide your information or opt into marketing communications.

• Legitimate interests – for business administration, responding to enquiries, and improving our website.

You can withdraw your consent at any time by contacting us at [email protected].

We do not sell or share your personal data with any third parties.
Your information is stored securely within our CRM system, based in the UK.

Your personal data is stored securely, and we retain it for as long as necessary to fulfil the purposes for which it was collected.
We do not automatically delete data, but we will remove your information upon request.

We use cookies and tracking technologies (such as analytics tools) to help us understand how visitors use our website and to improve the user experience.

You will see a cookie banner when you first visit our site, allowing you to accept or reject non-essential cookies. You can change your preferences or disable cookies at any time in your browser settings.

Under UK data protection law, you have the right to:

• Request a copy of the personal data we hold about you

• Request correction or deletion of your data

• Object to or restrict how we use your data

• Withdraw consent for marketing at any time

To exercise these rights, please contact us at [email protected].

Our website may be accessed by visitors from outside the UK. Any data you provide is stored and processed in the UK, and we ensure it is handled in accordance with UK GDPR.

We take appropriate technical and organisational measures to protect your personal information against loss, misuse, or unauthorised access.

We may update this Privacy Policy occasionally to reflect changes in our practices or legal requirements. The updated version will always be available on our website with the latest date shown at the top.

Unique Exhibitions provides an AI-powered conversational assistant ("AI Assistant") to help users explore exhibition stand options, ask questions, and submit enquiries via our website.

The AI Assistant may be provided and supported by a third-party technology platform acting on behalf of Unique Exhibitions.

This section explains how personal data is collected and used when you interact with the AI Assistant and should be read alongside the rest of this Privacy Notice.

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What data we collect via the AI Assistant

When you use the AI Assistant, we may collect and process the following types of personal data: 

• Conversation content Including messages, questions, and any information you choose to provide during the interaction.

• Contact and identity details Such as name, email address, telephone number, company name, and event-related information, where you voluntarily provide this or where required to progress an enquiry.

• Technical and usage data Including IP address, browser type, device information, timestamps, session identifiers, and interaction logs.

• Analytics and performance data Including common queries, interaction outcomes, and usage patterns used to improve the AI Assistant. 

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Lawful basis for processing

We process personal data collected via the AI Assistant under the following lawful bases: • Legitimate interests – to operate, maintain, and improve the AI Assistant, and to respond to user enquiries. • Performance of a contract (or steps prior to entering into a contract) – where you submit an enquiry relating to our services. • Consent – where you voluntarily provide personal information in the course of using the AI Assistant. 

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How we use this data 

We use AI Assistant data to:

• Provide real-time responses and guide users to relevant exhibition stand solutions. 

• Capture and manage enquiries submitted through the website.

• Route enquiries to the appropriate team for follow-up.

• Monitor, maintain, and improve the performance, accuracy, and reliability of the AI Assistant.

• Support security, fraud prevention, troubleshooting, and quality assurance processes. 

Personal data collected via the AI Assistant is not used for unrelated marketing or remarketing purposes, and we do not sell personal data.

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Automated processing

 The AI Assistant uses automated technologies to generate responses based on user inputs. These interactions are designed to assist with general information and enquiry handling and do not constitute solely automated decision-making that produces legal or similarly significant effects. 

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Data sharing and third parties

Personal data collected via the AI Assistant may be shared: 

• Internally with relevant Unique Exhibitions personnel to manage enquiries and provide services.

• With systems used to manage customer enquiries and communications.

• With trusted third-party providers who host, maintain, or support the AI Assistant infrastructure.

All third-party providers are contractually bound to process personal data in accordance with UK GDPR and applicable data protection laws.

Where data is transferred outside the UK, appropriate safeguards (such as standard contractual clauses) are in place

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Data retention

AI Assistant interaction data is retained only for as long as necessary to fulfil the purposes outlined above.

In most cases, chatbot data is retained for a maximum of 12 months, after which it is securely deleted or anonymised, unless a longer retention period is required for legal, regulatory, or contractual reasons.

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Your rights You have rights under UK data protection law, including: 

• The right to access your personal data

• The right to request correction or deletion

• The right to restrict or object to processing

• The right to data portability (where applicable) 

To exercise these rights, please refer to the main Privacy Notice or contact us using the details provided.

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Children The AI Assistant is not intended for use by individuals under the age of 16.

We do not knowingly collect personal data from children. If such data is identified, it will be deleted upon request.

If you have any questions about this Privacy Policy or how we handle your data, please contact:
📧  [email protected]