A Guide to Exhibiting at Birmingham’s NEC

Accessibility: The NEC campus can be accessed from the M6, M5, M42 and M40 networks. It is also positioned close to Birmingham Airport and Birmingham International Train Station.

On-site, Free Shuttle Bus: The NEC provides a complimentary shuttle bus service connecting all parking areas to the exhibition halls. These shuttles typically run an hour before the event's start and continue for an hour after it finishes. It's important to factor this in when planning setup and breakdown times. Here's the best part: if you partner with Unique Exhibitions, we take care of the entire process, from the initial design to the setup and dismantling of your booth. This comprehensive service saves you time and eliminates all the associated hassles.

Parking: With a range of parking options, your needs are catered to. For information on charges, passes and opening times, use the NEC’s parking guidance. For event delivery parking and details, follow the link.

Close to the City Centre: It's approximately 14 miles by car or a 10-minute train ride from the NEC to Birmingham centre, buses are also available from Birmingham International Rail station- meaning that you are not limited to the entertainment and hospitality of the NEC.

Host of Accommodation: From luxury resorts to simple rooms, you’ll find a host of hotels right on our doorstep. Use the NEC’s Visitors page to book.

Catering: Restaurants and coffee shops can be found throughout the NEC campus (including in your event hall). From Sky By The Water to the Gourmet Burger Kitchen to TGI Fridays or Nandos, the NEC has your tastes covered. For more information, use the following link.

On-stand Hospitality: At the NEC, stand hospitality is available. Further information can be found by getting in touch with the NEC.

Accessibility for Disabled Visitors: The NEC is accessible to all. Further information can be found on the NEC’s Accessibility page. Mobility equipment is available to hire on a first-come, first-serve basis. Wheelchairs are available free of charge for blue badge holders and £5 for all other visitors, although these are limited. Scooters are available for hire for £15. All mobility equipment is only available during show opening times, with only card payment accepted.

Free Wi-Fi: Free Wi-Fi at the NEC means you can browse the web, check emails and promote your exhibition. However, if Wi-Fi is required for your exhibition stand, get in touch with the NEC venue services team.

Electric Car Charging Points: There are 22 conveniently placed EV slow-charging points. This free service operates on a first-come, first-served principle, with a distribution of 14 points spanning across various car parks, with two located in North 2, six in East 1 and a further six in South 7. There are also 8 pre-spaces in Express 1 (charges apply), for those wanting to guarantee a spot. Normal parking fees apply and the charge points require a type 2 connector lead and the use of the Centrica EVS App downloadable from app stores.

Clear Objectives: Start with defined goals to steer your stand's design and messaging, whether it's brand awareness or product showcasing.

Audience Insight: Understand your audience's needs, preferences, and challenges to tailor your stand's design and content for maximum resonance.

Distinctive Branding: Ensure your branding is unique and instantly recognisable, creating consistency in colours, logos, and messaging.

Eye-Catching Graphics: Invest in high-quality visuals that grab attention and convey your message effectively.

Interactive Storytelling: Craft concise and compelling content that communicates your value proposition, with a memorable slogan or tagline.

Human Engagement: Embrace face-to-face marketing, balancing technology with personal interactions to create genuine connections.

Strategic Lighting: Utilise proper lighting to accentuate aesthetics and spotlight key areas or products.

User-Friendly Layout: Design a stand layout that encourages smooth flow and exploration.

Tech Integration: Leverage technology for lead capture, data collection, and visitor engagement, using apps and scanners for efficiency.

Captivating Giveaways: Offer unique, audience-specific giveaways that entice booth visits and leave a lasting impression.

Pre-Event Promotion: Generate anticipation through social media and email marketing, scheduling appointments with potential leads.

Analyse and Adapt: After the event, evaluate your performance against objectives, using feedback and data to refine your strategy for future exhibitions.

Resorts World Arena: This venue is where the UK's finest live music, comedy, and entertainment acts converge. Check out the packed event schedule or secure your ticket to any of these sensational shows.

Santai Spa at Resorts World: For a well-deserved treat, before or after your event, pamper yourself at Santai Spa. From a state-of-the-art swimming pool with hot-stone loungers to an outdoor hot tub overlooking the lake, indulgence awaits.

Culinary Delights: The NEC campus caters to all your dining needs. Whether you're in the mood for a quick bite, champagne for a special celebration, or the ultimate dining experience, there's a range of options. From Sky By The Water to Gourmet Burger Kitchen, TGI Fridays, or Nandos, you'll find something for every palate.

Retail Therapy: Treat yourself to a little outlet shopping at Resorts World. Discover brands like Nike, Next, and Kurt Geiger. Event delegates can also enjoy extra discounts at many of Resorts World's outlet shops, bars, restaurants, and more with a complimentary VIP card.

Casino Excitement: Dive into a world of entertainment and glamour at Resorts World Casino. Learn to play a variety of games, from Roulette to Baccarat, or catch live sports events from around the world at the Sports Bar. Over 18s only.

Cinematic Bliss: Experience the magic of cinema on the big screen at Cineworld within Resorts World. With eleven screens, state-of-the-art digital technology, and a custom-built IMAX™ screen, it's the ultimate destination for catching the latest blockbusters.