The Ultimate Guide to Custom Exhibition Stands

With a custom stand, you have complete freedom over every design choice, so you can create something that feels truly unique and true to your brand.

Custom stands offer the flexibility to go big with branding, ensuring your company is front and centre in a way that is memorable and professional.

Custom designs can include interactive features, product demo areas, or immersive experiences, which invite attendees to engage, learn, and remember your brand.

Since custom stands are made just for you, they can be optimised for the exact space and event type you’re attending, maximising both visual appeal and functionality.

Make sure visitors feel welcomed into the space. Think about pathways that encourage a natural flow from one area to another - whether that’s a product demo space, a seating area, or a discussion zone.

Bold, high-quality visuals are essential to catch attention and reinforce your brand message. From striking banners to digital screens, graphics should be aligned with your core message and stand out in the exhibition hall.

Today’s attendees are looking for experiences. Consider features like virtual reality, touchscreen displays, or live product demos to engage visitors more than your competitors.

Good lighting can highlight key areas and create mood, while premium materials reflect quality. Don’t hesitate to invest in LED lighting, unique textures, or high-end finishes to create a sophisticated look.

Ensure the stand has ample storage space for marketing materials, samples, or promotional items, which can be tucked away to keep the space looking tidy and professional.

Identify your objectives for the event. Are you launching a new product? Building brand awareness? Knowing what you want to achieve will guide the design choices and help ensure every feature on the stand has a purpose.

Your stand should embody your brand’s personality. Be bold with your visuals and use colour schemes, fonts, and materials that speak to your company’s unique vibe. Don’t shy away from going all-in on your brand identity.

Integrate tech elements like touchscreens or augmented reality to create an interactive, memorable experience. Technology can also serve a practical purpose, such as digital screens displaying key messages or QR codes that attendees can scan for more information.

Keep your messaging focused and straightforward. Use brief, punchy lines that convey what you’re offering and why it matters. Position these at eye level to draw in passers-by and spark curiosity.

While your stand should look impressive, it also needs to be functional. Make room for product demonstrations, private discussion zones, and a comfortable waiting area if you expect high foot traffic.

Give yourself ample time to design a stand that meets your goals and budget. Early planning helps you avoid rush fees and ensures every detail is well-considered.

Build anticipation by promoting your event appearance on social media, email campaigns, and industry platforms. Let people know where to find you and why they should visit your stand.

Equip your team with knowledge about the stand, the products on display, and key talking points. Friendly, approachable staff make a big difference in the experience you provide.

Use interactive features to collect data, such as touchscreens or sign-up forms, so you can follow up with leads after the event.

After the event, gather feedback from your team and evaluate what worked well. Use this information to improve your stand for future events.